A Sales Funnel refers to the steps a customer walks through to get to a purchase. The first step is the awareness level, or the knowledge of your product or service.
The interest phase refers to a potential customer showing interest through researching it.
The evaluation phase is when a potential customer compares your product or service to that of the competitors. The decision phase is when a potential customer decides, and may negotiate, while the purchase phase is when they finally purchase.
A Sales Funnel refers to the steps a customer walks through to get to a purchase. The first step is the awareness level, or the knowledge of your product or service.
The interest phase refers to a potential customer showing interest through researching it.
The evaluation phase is when a potential customer compares your product or service to that of the competitors. The decision phase is when a potential customer decides, and may negotiate, while the purchase phase is when they finally purchase.
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